Amaize® Red
From corn to color and beyond
Speakers: Jason Armao, SVP Science & Innovation and Karim Ben Hassan, Senior Research Development Scientist for Sense Colour
In this episode, we’ll be unveiling the power of Amaize® Red, a groundbreaking natural colour derived from purple corn. Discover why corn was chosen as a sustainable source and how we ensure full traceability. Gain insights into the agronomy behind optimising colour yield and the meticulous breeding process involved in developing a non-GMO hybrid. Learn about Amaize® Red’s functionality and versatility in various applications, and its minimal processing. Finally, we’ll conclude by exploring the future of colours from corn.
Thirsty for more content? You can listen to our other podcast episodes here.
Related posts
Understanding ADI
Natural colours are considered food additives in the food and beverage world and are strictly regulated in terms of their identity, purity, the food categories in which they are allowed, and their usage rate. A recent example is the 2020 EFSA review of
Podcast: Sizzling Shades
Sizzling ShadesThe Role of Colors in Fire Cooking Speakers: Sara Diaz, Global Marketing Manager for Savory Taste for Givaudan, Katie Rountree, Regional Product Manager - Americas for Sense Colour, and Catalina Ospina, Technical Marketing Specialist for Sense
Shelf Life of Natural Colours
Looking at Shelf Life: Just like any food or food ingredient, colour additives and colouring foodstuffs have a duration window within which they meet their functional specification and remain safe for use. Quality and safety are two very different aspects
Colour and Flavour Trends in Drinks
When analyzing the expanding market of energy drinks, enhanced waters, and sports drinks you’ll find that colour is no longer a mere indicator of flavour identity. There is a growing trend towards using colour to hint at a refreshing and invigorating
All About Extrusion
Extrusion, the versatile food processing technology that mixes, cooks, shapes and texturizes food ingredients, is in principle inspired by Archimedes’ screw pump. But little would he have imagined that the fruits of his design would manifest in our
Authentic Food Colour Trends
Consumers are increasingly interested in ‘authentic’ food and beverage experiences—they want food that is as close as possible to its original ingredients or source. This can include minimally processed foods, foods that taste, smell, and look