Beverage Bliss

Enhancing the sensory experience with natural colors

Speakers: Diego Campos, Marketing Manager Regional Innovation in Europe and Jaime Pacheco, Sales Manager for Sense Colour

Join us as we explore several themes shaping the beverages market and the pivotal role that natural colors play in enhancing the sensory experience. From “Feel Good” beverages that bring comfort and positivity to “Does Good” offerings focused on health and sustainability, as well as the future-oriented “Imagine” theme, we’ll delve into how natural colors are being used to create vibrant and enticing drinks. You’ll also discover how the metaverse and AI are set to revolutionise the future of beverages, promising exciting co-creation experiences that engage consumers.

Thirsty for more content? You can listen to our other podcast episodes here.

Related posts

Understanding ADI

Natural colours are considered food additives in the food and beverage world and are strictly regulated in terms of  their identity, purity, the food categories in which they are allowed, and their usage rate. A recent example is the 2020 EFSA review of

Podcast: Sizzling Shades

Sizzling ShadesThe Role of Colors in Fire Cooking Speakers: Sara Diaz, Global Marketing Manager for Savory Taste for Givaudan, Katie Rountree, Regional Product Manager - Americas for Sense Colour, and Catalina Ospina, Technical Marketing Specialist for Sense

Shelf Life of Natural Colours

Looking at Shelf Life: Just like any food or food ingredient, colour additives and colouring foodstuffs have a duration window within which they meet their functional specification and remain safe for use. Quality and safety are two very different aspects

Colour and Flavour Trends in Drinks

When analyzing the expanding market of energy drinks, enhanced waters, and sports drinks you’ll find that colour is no longer a mere indicator of flavour identity. There is a growing trend towards using colour to hint at a refreshing and invigorating

All About Extrusion

Extrusion, the versatile food processing technology that mixes, cooks, shapes and texturizes food ingredients, is in principle inspired by Archimedes’ screw pump. But little would he have imagined that the fruits of his design would manifest in our

Earthy, Bold, or Pastel: Decoding the language of authentic food colour trends

Consumers are increasingly interested in ‘authentic’ food and beverage experiences—they want food that is as close as possible to its original ingredients or source. This can include minimally processed foods, foods that taste, smell, and look