Red from Purple Corn

Introducing a simple label red color from anthocyanins that has a completely transparent supply chain from seed to sale: Amaize® red from purple corn!

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Chlorophyll

Chlorophyll is found in the chloroplasts in green plants. It’s abundance in nature and vibrant green color make it ideal for use as a natural food color.    EU and UK regulations require chlorophyll for use as a color in foods and beverages to be

How Much Do Natural Colors Cost?

The cost of natural colors varies, especially when compared to synthetics. Caramel colors, for example, are on the low end of the spectrum because they are made from raw materials (corn, wheat, sugar cane) that can be grown on a large scale, while

Why Do Anthocyanins
Change Color

What are anthocyanins?  Anthocyanins are natural, water soluble pigments responsible for the blue, purple, pink, and red colors in many fruit and vegetable sources. In the food coloring industry, they are typically extracted from sources such as purple

How Are Natural Colors Made?

How are natural colors made?  Just like how natural colors come from a wide variety of places, they can also be made in a number of different ways. A lot of how a natural color is manufactured is based on whether the pigment is oil soluble or water

Transparent Supply Chains: Amaize® Red

Colors are essential in product development and  choosing the right one is critical. Historically red has been achieved with FD&C colors like Red #40 and Red #3, however, with increasing consumer demand for clean label foods, the product development

An Amaize®ing Story

Seed to Sip Amaize® is a natural color that can provide some stunning shades of red and has a fully transparent supply chain! But be careful… this seed to sip story can be pretty

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