Amaize® Red

From corn to color and beyond

Speakers: Jason Armao, SVP Science & Innovation and Karim Ben Hassan, Senior Research Development Scientist for Sense Colour

In this episode, we’ll be unveiling the power of Amaize® Red, a groundbreaking natural colour derived from purple corn. Discover why corn was chosen as a sustainable source and how we ensure full traceability. Gain insights into the agronomy behind optimising colour yield and the meticulous breeding process involved in developing a non-GMO hybrid. Learn about Amaize® Red’s functionality and versatility in various applications, and its minimal processing. Finally, we’ll conclude by exploring the future of colours from corn.

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