Amaize® Red
From corn to color and beyond
Speakers: Jason Armao, SVP Science & Innovation and Karim Ben Hassan, Senior Research Development Scientist for Sense Colour
In this episode, we’ll be unveiling the power of Amaize® Red, a groundbreaking natural colour derived from purple corn. Discover why corn was chosen as a sustainable source and how we ensure full traceability. Gain insights into the agronomy behind optimising colour yield and the meticulous breeding process involved in developing a non-GMO hybrid. Learn about Amaize® Red’s functionality and versatility in various applications, and its minimal processing. Finally, we’ll conclude by exploring the future of colours from corn.
Thirsty for more content? You can listen to our other podcast episodes here.
Related posts
A Colourful Makeover: Colour and Flavour Trends in Enhanced and Functional Drinks
When analyzing the expanding market of energy drinks, enhanced waters, and sports drinks you’ll find that colour is no longer a mere indicator of flavour identity. There is a growing trend towards using colour to hint at a refreshing and invigorating
All About Extrusion
Extrusion, the versatile food processing technology that mixes, cooks, shapes and texturizes food ingredients, is in principle inspired by Archimedes’ screw pump. But little would he have imagined that the fruits of his design would manifest in our
Earthy, Bold, or Pastel: Decoding the language of authentic food colour trends
Consumers are increasingly interested in ‘authentic’ food and beverage experiences—they want food that is as close as possible to its original ingredients or source. This can include minimally processed foods, foods that taste, smell, and look
How Color Affects Perception: from Moods to Flavours
Color and Moods Speakers: Catalina Ospina, Technical Marketing Specialist for Sense Colour Jeremy Roque, Consumer & Sensory Insights Project Manager for Europe Rojenia Jones, Sense Colour Product Manager for North America Join us as we explore the
Colours: See, Feel, Eat!
Take a look at Van Gogh’s Starry Night below. Observe it. Immerse yourself in it. How does it make you feel? Post-impressionist artists, like Van Gogh, Matisse, or Gauguin used colour, not to show nature or reality as it is, but as they felt it. They
Colouring foodstuffs: food that colours your food
Most people are already familiar with the concept of natural colours. In most cases, these are typically considered food additives. However, you’ve probably also heard or read about a type of natural coloring called ‘colouring foodstuffs’, or just