Color and Moods
Speakers:
Catalina Ospina, Technical Marketing Specialist for Sense Colour
Jeremy Roque, Consumer & Sensory Insights Project Manager for Europe
Rojenia Jones, Sense Colour Product Manager for North America
Join us as we explore the language of color and its impact on our daily lives! In this episode, you’ll learn how color communicates emotions, influences consumer preferences, and shapes our perception of foods and beverages. You’ll gain a deeper understanding of the connection between color, flavor, and liking, as well as the cultural and emotional associations inherent to certain colors.
You can listen to our other podcast episodes here.
Related posts
Colours: See, Feel, Eat!
Take a look at Van Gogh’s Starry Night below. Observe it. Immerse yourself in it. How does it make you feel? Post-impressionist artists, like Van Gogh, Matisse, or Gauguin used colour, not to show nature or reality as it is, but as they felt it. They
Colouring foodstuffs: food that colours your food
Most people are already familiar with the concept of natural colours. In most cases, these are typically considered food additives. However, you’ve probably also heard or read about a type of natural coloring called ‘colouring foodstuffs’, or just
Peach Fuzz and Apricot Crush: Pantone’s Colours of the Year
Tranquility, connection, peace Speakers: Megan Jacobs, Global Marketing Director for Sense Colour Catalina Ospina, Technical Marketing Specialist Katie Floyd, Marketing Coordinator Lora Sparks, Digital Marketing Specialist Delve into the captivating colours
Natural Colors for Citrus Beverages – Squeeze the Rainbow!
Citrus colors: fresh and zesty Citrus flavors stand out as timeless favorites for all sorts of foods but especially for drinks. Their tangy and refreshing profile not only enraptures taste buds but also creates a synesthetic experience that engages sight,
Biotechnology: Reshaping the World of Natural Colours
Understanding biotechology: production, fermentation, and how it benefits the natural colours world. Embark on a fascinating exploration of how biotechnology is reshaping the world of natural colour development. Join us as we delve into the art of creating
A Tale of Two Blues: Phycocyanins from Spirulina and Galdieria
If you are familiar with the natural colors world, you probably know there are very few sources of true natural blue shades, at least from living organisms. Blueberries and bluish flowers get their color from anthocyanins that, once extracted out of the cells