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Understanding ADI

Natural colours are considered food additives in the food and beverage world and are strictly regulated in terms of  their identity, purity, the food categories in which they are allowed, and their

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Podcast: Sizzling Shades

Sizzling ShadesThe Role of Colors in Fire Cooking Speakers: Sara Diaz, Global Marketing Manager for Savory Taste for Givaudan, Katie Rountree, Regional Product Manager - Americas for Sense Colour,

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Shelf Life of Natural Colours

Looking at Shelf Life: Just like any food or food ingredient, colour additives and colouring foodstuffs have a duration window within which they meet their functional specification and remain safe

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Colour and Flavour Trends in Drinks

When analyzing the expanding market of energy drinks, enhanced waters, and sports drinks you’ll find that colour is no longer a mere indicator of flavour identity. There is a growing trend towards

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All About Extrusion

Extrusion, the versatile food processing technology that mixes, cooks, shapes and texturizes food ingredients, is in principle inspired by Archimedes’ screw pump. But little would he have imagined

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Earthy, Bold, or Pastel: Decoding the language of authentic food colour trends

Consumers are increasingly interested in ‘authentic’ food and beverage experiences—they want food that is as close as possible to its original ingredients or source. This can include minimally

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How Color Affects Perception: Moods and Flavours

Color and Moods Speakers: Catalina Ospina, Technical Marketing Specialist for Sense Colour Jeremy Roque, Consumer & Sensory Insights Project Manager for Europe Rojenia Jones, Sense Colour Product

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Colours: See, Feel, Eat!

Take a look at Van Gogh’s Starry Night below. Observe it. Immerse yourself in it.  How does it make you feel?  Post-impressionist artists, like Van Gogh, Matisse, or Gauguin used colour, not to

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Colouring Foodstuffs

Food that Colours Your Food Most people are already familiar with the concept of natural colours. In most cases, these are typically considered food additives. However, you’ve probably also heard

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