Thirst Quenching Colors: Natural Colors for Beer & Low-ABV Beverages

The low alcohol movement is growing! Also known as ‘mindful drinking’, many consumers are turning to lower alcohol options to quench their thirst due to increasing awareness of the relationship between what they are eating & drinking and their overall health. However, they still crave unique and exciting experiences with low-alcohol options. Natural colors are the perfect solution to give consumers the vibrant and exciting drinking experiences they want while meeting the requirements of the ‘mindful drinking’ category. This webinar will give you an in-depth look at how to choose the right color for your product and process.

In this webinar, you’ll learn:

• Mindful drinking trends
• The best natural colors for low-ABV beverages + how and when to add them
• Caramels that can take your beers to the next level
• How external factors impact color performance in beer & low-ABV beverage

About the Presenters:

Andrew Kendrick
NPD Manager
Givaudan Sense Colour

Dr. Andrew Kendrick is an NPD Manager at Givaudan Sense Colour with more than 25 years of technical experience with natural colors. He has been working at the DDW natural colors manufacturing facility in Burton upon Trent, UK for the past 8 years, with former roles at Haarmann & Reimer, and Roche. He has a PhD in Microbial Biochemistry from the University of Hull. Andrew’s passion for working with natural colors has given him the opportunity to contribute multiple natural color articles in trade journals and chapters in books, speak as a guest lecturer at universities, and sit on executive committees. In his spare time, he likes reading, running, and bouldering.

Glen Dreher
Senior Product Development Scientist
Givaudan Sense Colour

Dr. Glen Dreher is a Senior Product Development Scientist with over 20 years of technical experience in the food industry. He has been working at the DDW global headquarters in Louisville, KY for 14 years, with former roles at Jim Beam Brands.  He has a PhD in Food Science from the University of Florida. In his free time, he enjoys woodworking, cooking, and hiking.

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