Thirst Quenching Colors: Natural Colors for Beer & Low-ABV Beverages

The low alcohol movement is growing! Also known as ‘mindful drinking’, many consumers are turning to lower alcohol options to quench their thirst due to increasing awareness of the relationship between what they are eating & drinking and their overall health. However, they still crave unique and exciting experiences with low-alcohol options. Natural colors are the perfect solution to give consumers the vibrant and exciting drinking experiences they want while meeting the requirements of the ‘mindful drinking’ category. This webinar will give you an in-depth look at how to choose the right color for your product and process.

In this webinar, you’ll learn:

• Mindful drinking trends
• The best natural colors for low-ABV beverages + how and when to add them
• Caramels that can take your beers to the next level
• How external factors impact color performance in beer & low-ABV beverage

About the Presenters:

Andrew Kendrick
NPD Manager
Givaudan Sense Colour

Dr. Andrew Kendrick is an NPD Manager at Givaudan Sense Colour with more than 25 years of technical experience with natural colors. He has been working at the DDW natural colors manufacturing facility in Burton upon Trent, UK for the past 8 years, with former roles at Haarmann & Reimer, and Roche. He has a PhD in Microbial Biochemistry from the University of Hull. Andrew’s passion for working with natural colors has given him the opportunity to contribute multiple natural color articles in trade journals and chapters in books, speak as a guest lecturer at universities, and sit on executive committees. In his spare time, he likes reading, running, and bouldering.

Glen Dreher
Senior Product Development Scientist
Givaudan Sense Colour

Dr. Glen Dreher is a Senior Product Development Scientist with over 20 years of technical experience in the food industry. He has been working at the DDW global headquarters in Louisville, KY for 14 years, with former roles at Jim Beam Brands.  He has a PhD in Food Science from the University of Florida. In his free time, he enjoys woodworking, cooking, and hiking.

Related posts

A Tale of Two Blues: Phycocyanins from Spirulina and Galdieria

If you are familiar with the natural colors world, you probably know there are very few sources of true natural blue shades, at least from living organisms. Blueberries and bluish flowers get their color from anthocyanins that, once extracted out of the cells

Let There Be Yellow! Natural Alternatives to Synthetic Yellow

Take a stroll through the supermarket aisles and you’ll see tons of products in a range of yellow hues. It’s a popular shade in foods and drinks because many natural ingredients are already yellow. But it is also intentionally used because it has been

Podcast: Beverage Bliss

Beverage BlissEnhancing the sensory experience with natural colors Speakers: Diego Campos, Marketing Manager Regional Innovation in Europe and Jaime Pacheco, Sales Manager for Sense Colour Join us as we explore several themes shaping the beverages market and

Sensational Snacking: Natural Colors in Better for You Snacks

Sensational Snacking: Differentiate 'Better for you snacks' with Natural colours ‘Better for you’ snacking is on the rise! As consumers seek ways to eat healthier without giving up their favorite snacks, new launches with claims like high protein, good

Webinar: Cold & Colorful – Natural Colours for Plant-Based Dairy

Cold & Colourful: Natural colours for plant-based dairy As the plant-based market grows, so do the offerings! Traditional dairy products are being reimagined with plant-based ingredients, and new innovations are always hitting the shelves. Natural colors

Top 5 Considerations for Natural Colors in Beverages

With so many natural colors available, choosing the perfect one for your beverage application can feel overwhelming. Whether you're developing an RTD, dry-mix, or alcoholic beverage, there are some important factors to consider when selecting your natural