Sensational Snacking: Differentiate ‘Better for you snacks’ with Natural colours

‘Better for you’ snacking is on the rise! As consumers seek ways to eat healthier without giving up their favorite snacks, new launches with claims like high protein, good fats, gluten-free, and keto are exploding in the ‘better for you’ snacks category. Natural colors are the perfect solution to give consumers vibrant food experiences while supporting the clean label requirements of the ‘better for you’ category. While there are many different natural colors and formats to choose from, don’t worry! This webinar will give you an in-depth look at how to choose the right color for your product and process.

In this webinar, you’ll learn:

  • How color and flavor are connected
  • How and when to add natural colors to snacks
  • How a color’s dosage rate is tied to your snack’s base ingredients
  • How to get the best results from natural colors when using a thermal process

To view the webinar, please fill out the form below.

About the Presenters:

Catalina Ospina

Catalina Ospina is a Technical Marketing Specialist at Givaudan Sense Colour in Santiago, Chile. She has been bringing the joy of natural colours to foods and drinks for 15 years. She has a Master’s degree in Nutrition and Food from the Universidad de Chile, a BSc in Chemical Engineering and a postgraduate certificate in Food Science and Technology both from the Universidad Nacional de Colombia. But ultimately, she is a foodie at heart. 

Kerry Ward-Rotherham 

Kerry Ward-Rotherham is a Product Development Scientist at Givaudan Sense Colour. She has been working at the UK Overseal natural colours manufacturing facility for 16 years, with former roles in Quality Control and Project Development. She now manages the development team and has a degree in microbiology from the University of Nottingham. In her free time, she is an avid runner, karate student, tattoo connoisseur, keen gardener, and loving cat owner. 

Related posts

A Tale of Two Blues: Phycocyanins from Spirulina and Galdieria

If you are familiar with the natural colors world, you probably know there are very few sources of true natural blue shades, at least from living organisms. Blueberries and bluish flowers get their color from anthocyanins that, once extracted out of the cells

Let There Be Yellow! Natural Alternatives to Synthetic Yellow

Take a stroll through the supermarket aisles and you’ll see tons of products in a range of yellow hues. It’s a popular shade in foods and drinks because many natural ingredients are already yellow. But it is also intentionally used because it has been

Webinar
Thirst Quenching Colors: Natural Colors for Beer & Low-ABV Beverages

Thirst Quenching Colors: Natural Colors for Beer & Low-ABV Beverages The low alcohol movement is growing! Also known as ‘mindful drinking’, many consumers are turning to lower alcohol options to quench their thirst due to increasing awareness of the

The Role of Browns in Savory Applications

Savory foods seem to be intrinsically linked with the color brown. Think of any savory dish, and chances are that it has warm tans, golden hues or deep brown shades. And there is reason for that! In this article we’ll explore this association and the

Webinar: Cold & Colorful – Natural Colours for Plant-Based Dairy

Cold & Colourful: Natural colours for plant-based dairy As the plant-based market grows, so do the offerings! Traditional dairy products are being reimagined with plant-based ingredients, and new innovations are always hitting the shelves. Natural colors

Natural Colors for Gluten Free Snacks

Over the past several years, the popularity of gluten free and vegan snacks has skyrocketed. According to Innova Market Insights, ‘gluten free’ has been the second most used health related positioning claim in snack launches between 2019- 2022, closely