With the rise of meat alternatives, it was predicted that the next big trend in the plant-based movement would be a rise of the waters: seafood alternative products. And while the craving for meat imitation products remains strong among flexitarian consumers, there has been a recent uptick in the design of fish, crustacean, and shellfish imitations as predicted.

Whether it’s for vegan and vegetarian consumers that are nostalgic for seafood,  people suffering from seafood allergies, or people that have abstained for religious (since crustaceans and mollusks are not Kosher) or ethical/ecological reasons – there are now options that suit the needs of these populations. We’ll show you how to use natural colors for seafood alternatives to provide the most authentic experience possible for your consumers.

Reinventing Nature: Color Design Challenges

Meeting the expectations of such a wide range of consumers is a major quest for food designers – the uniqueness of the texture of seafood demands a slightly different approach to what is being used in meat and poultry alternatives, often relying heavily on hydrocolloids and starches to get the combination of elastic, chewy and gummy texture of many seafood dishes. That fact gives us a first hint of what type of natural colors can be used.

While a high content of protein can help to emulsify oil-based colors (which is the case of soy-based hamburgers and cased meats), these types of colors are harder to incorporate in gel-like bases made from hydrocolloids. Water soluble and water dispersible colors are therefore the better choice when coloring these applications.

The shape and appearance of the seafood pieces is also important when considering the coloration technology as seafood is not always uniformly colored. The location of colors follows the muscle and fat pattern distribution, therefore marbled, striped, or localized color patches are very common. This can require a creative approach on the color application, such as stamping the surface of the pieces, relying on molds, or using progressive setting times for different color layers, combining colored and uncolored bases (as seen in the image below), or infusing colors trough a marinade while carefully controlling the rate of diffusion.

Natural Color in seafood alternatives shown in shrimp

Selecting the right Shade

The colors we see in marine foods are often due to carotenoids that the animals obtain directly or indirectly from phytoplankton or from macroalgae. To achieve, these same hues in plant-based sea food products, you can use natural carotenoids, like paprika and annatto. However, the native natural carotenoids in fish and crustaceans often form complexes with proteins or clustered in physical structures like crystals, which modifies their hue.

For example, the meat of raw tuna is quite red as opposed to orange, so alternative versions of sashimi pieces, or seared and roasted tuna, would need a natural red color, like beet. But since this color is not the most heat stable, its use would determined by the extent of the industrial heat processing it will need to withstand during production. Red iron oxide, on the other hand, is a much more heat stable option and is a useful coloring tool where permitted (like Europe and Codex based regulations).

Imitations of salmon, abalone, or shrimp have a more typical orange appearance and can be colored with paprika emulsions, which can provide a ranges of oranges – from the light orange seen below to a dark red orange – depending on the base color and the dosage rate. You can see in the image below, that the orange hue of salmon can be easily imitated.

natural color in salmon alternatives

White fish and mollusk alternatives such as squids, are normally colored with white pigments like titanium dioxide. However, since the use of this color is currently being questioned in several markets, shifting to alternative white pigments like calcium carbonate, or the use of opacifying agents based on emulsions or starches, can be a less risky option. To get the best white without the use of titanium dioxide, it’s best to start with naturally white bases like konjac, tofu and mushrooms that can be used to obtain the milky opacity of the real seafood.

To achieve the best shade for your seafood alternatives, a blend may be the best route for your application.

Lastly, we want to mention a creative way to design seafood alternatives that bypass some of the hurdles relative to shape, texture, and even realistic color. Breading has always been a preferred preparation for all sorts of seafood:  Shrimps, calamari, fish fingers, scallops, breaded fillets…virtually all seafood can be enjoyed with a crispy batter crust that can be fried or baked. Adding heat resistant natural colors, flavors and herbal ingredients or dehydrated vegetables to the breading batter is a fun and attractive way to differentiate seafood alternatives for all sorts of consumers.

Ready to get started? Request a sample or contact us to get started using natural colors for seafood alternatives in your next project.

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